Dime Clothing: Redefining Skateboarding and Streetwear from Montreal
Streetwear culture often highlights cities like New York, Tokyo, and London—but Canada has its own powerhouse. Dime MTL, born in Montreal’s skate scene, has grown into one of the most respected brands in global streetwear.
Known for its playful graphics, heavyweight basics, and deep connection to skateboarding culture, Dime has built a reputation that extends far beyond Canada. What started as a small group of friends making skate videos has evolved into a globally recognized streetwear label worn by skaters, artists, and fashion enthusiasts around the world.
At Gallery Streetwear in downtown Kelowna, we’re proud to carry Dime MTL as one of the leading Canadian streetwear brands available in the Okanagan.
Customers exploring the newest pieces arriving in store can browse the latest drops in New Arrivals.
From Skate Crew to Global Recognition
Dime began in 2005 as a group of Montreal skateboarders—including Antoine Asselin and Phil Lavoie—who started releasing skate videos filled with technical skating and quirky humor.
Their early projects, including the cult-classic Dimestore Video, quickly gained attention online. The videos captured the raw energy of 1990s skate culture while adding a uniquely playful tone that set the crew apart.
What began as a grassroots skate project slowly transformed into a clothing brand.
The first Dime T-shirts appeared in early collections tied to the skate crew’s videos, and as the brand developed, creative director Vincent Tsang helped refine its visual identity. The brand’s logo famously uses the Cochin typeface—a font associated with luxury fashion houses like Dior—creating a surprising blend of skate culture and refined design.
Today, Dime MTL sits comfortably between skateboarding authenticity and modern streetwear fashion.
Customers looking to explore the full lineup of the Montreal skate brand can browse the complete Dime MTL Clothing Collection.
The Unique Appeal of Dime Clothing
Dime’s clothing collections focus on timeless silhouettes and premium materials rather than short-lived trends.
The brand produces a wide range of garments including graphic T-shirts, heavyweight hoodies, relaxed-fit pants, jackets, and technical outerwear. Every piece reflects Dime’s skateboarding heritage while remaining versatile enough for everyday streetwear.
Accessories such as wallets, bags, and backpacks have also become popular for their minimalist design and practical functionality.
One of the things that makes Dime stand out is its ability to experiment creatively. The brand has collaborated with major footwear companies including New Balance, ASICS, Reebok, and Merrell—bringing its skate-influenced design approach to running shoes and lifestyle sneakers.
Beyond clothing and footwear, Dime is also known for its sense of humor and unexpected creative projects, from novelty accessories to playful lifestyle products.
Customers exploring other premium brands influenced by skate culture can browse the full Streetwear Collection.
The Dime Glory Challenge
Few brands celebrate skateboarding culture like Dime.
In 2015, the brand launched the Dime Glory Challenge—an unconventional skate competition featuring creative events like the Speed Challenge and the Pyramid Challenge. The event quickly became known as one of the most entertaining skateboarding contests in the world.
The Glory Challenge reflects Dime’s philosophy: skateboarding should be fun, creative, and unpredictable.
It’s this spirit that keeps the brand deeply connected to the skate community even as its global reputation continues to grow.
Why Dime MTL Matters in Canada
Dime represents something rare in modern fashion—a Canadian brand that has earned international respect without losing its identity.
From Montreal skate parks to global retailers like Dover Street Market, the brand has grown into a major force in streetwear while staying true to its roots.
For Canadian shoppers, Dime offers something special: a homegrown brand with global influence.
Gallery Streetwear is proud to bring Dime clothing directly to the Okanagan, giving local skaters and streetwear fans access to authentic Canadian skate culture.
Customers exploring sneakers and footwear that pair naturally with Dime clothing can also browse the full Shoe Collection.
Shop Dime Clothing in Kelowna
Gallery Streetwear is an independent streetwear and sneaker boutique located in downtown Kelowna, British Columbia.
Our goal is to bring the best global and Canadian streetwear brands to the Okanagan while connecting customers across Canada with our curated selection online.
Visit us in person at:
Gallery Streetwear
588 Bernard Ave
Kelowna, BC, Canada
Or shop online at
www.gallerystreetwear.ca
The newest Dime MTL collections are available now in-store and online with Canada-wide shipping.
Explore More at Gallery Streetwear
Discover the newest pieces in New Arrivals
Browse curated brands in the Streetwear Collection
Explore the full Dime MTL Clothing Collection
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FAQ
What is Dime MTL?
Dime MTL is a Montreal-based skate and streetwear brand known for its humor, premium basics, and deep roots in skateboarding culture.
Where can I buy Dime clothing in Canada?
Dime clothing is available at Gallery Streetwear in Kelowna and online with shipping across Canada.
Is Dime MTL a skate brand?
Yes. Dime started as a Montreal skate crew and continues to maintain strong ties to skateboarding culture worldwide.
What is the Dime Glory Challenge?
The Dime Glory Challenge is an annual skateboarding event hosted by the brand that combines traditional skate contests with creative challenges.
Does Gallery Streetwear ship Dime MTL across Canada?
Yes. Orders placed online ship nationwide from the Kelowna store.
