BS Rabbit at Gallery Streetwear Canada

BS Rabbit Snow Outerwear is now at Gallery Streetwear.
We’re proud to be the only authorized retailer in Kelowna and Canada, bringing this standout South Korean label to a new audience. From Seoul’s backstreets to the Okanagan, BS Rabbit fuses streetwear style and snowboard & ski outerwear in a way no one else does.

Born in Seoul — Built for the mountain and the city

Founded in 2010, BS Rabbit (short for B + S: Board and Street) was created to “catch two rabbits” at once — the adrenaline of board sports and the individuality of street fashion. It represents a new wave of design thinking from Korea: technical outerwear that looks as good on the street as it performs on the hill.

Their motto, “The future will be better tomorrow,” sums up the brand’s forward-looking optimism. It’s a line that resonates with riders, creatives, and anyone who believes in movement, progression, and style with purpose.

Design philosophy & why it stands out

BS Rabbit pieces are immediately recognizable — oversized silhouettes, bold proportions, and rider-ready details that still feel high-fashion. Each piece is built with a technical mindset: functional zippers, smart venting, and weather-resistant fabrics that keep you covered from the slopes to the streets.

More than 90 percent of BS Rabbit’s products are designed and produced in Korea. This “All in Korea” approach ensures top-tier quality, unique patterns, and a distinctive look that separates the brand from mass-produced outerwear. Every drop feels curated, intentional, and crafted with precision.

Cultural moment — Seoul heat goes global

Right now, BS Rabbit is super hot in Seoul, Japan, and China, where snowboard culture, fashion, and streetwear overlap. The brand has become a symbol of Korea’s growing influence in global fashion — blending functionality, creativity, and attitude. In 2025, BS Rabbit earned the K-Fashion Brand Award for Snowboard Apparel and was featured in major style magazines.

It’s not just gear — it’s identity. Wide-cut pants, technical shells, and crisp graphics that look equally at home in Tokyo’s Harajuku District as they do on the mountain at Big White or Whistler.

The Gallery Streetwear connection

At Gallery Streetwear, we’ve always searched for brands that merge culture, function, and individuality. BS Rabbit fits that perfectly — it’s technical enough for serious riders, but cool enough for everyday wear.

We’re launching small, curated streetwear capsules and limited runs of snowboard & ski outerwear that define Seoul’s current aesthetic: relaxed, expressive, and forward. If you’ve been looking for authentic snowboard and ski outerwear in Kelowna or anywhere in Canada that is rare, premium, and fresh, this is it.

These pieces are available exclusively through Gallery Streetwear Canada, both in-store and online — once they’re gone, they’re gone.

How it fits & how to style it

BS Rabbit’s fit is intentionally oversized. Go true-to-size for the signature Seoul look or size down for a cleaner street fit. The collection is designed to layer — perfect for cold mountain days and warm city nights. Style a shell over a hoodie for the classic BS Rabbit feel or pair wide pants with a minimal crewneck to balance proportion and comfort.

The future of snow culture in Canada

BS Rabbit represents the next evolution in snowboard and ski outerwear — style that travels seamlessly from Kelowna’s downtown to the lift line. It’s performance with personality, and that’s why we’re honoured to launch it here first.

At Gallery Streetwear, we believe in curation over mass production and authenticity over hype. BS Rabbit embodies that ethos: independent, driven by culture, and built on love for the ride.

BS Rabbit × Gallery Streetwear — Built for the mountains, styled for the city. Exclusive in Kelowna. Exclusive in Canada.