Gallery Streetwear has ON footwear from Switzerland

Have you ever wondered how On, the Swiss shoe brand, came to be? Let's dive into the fascinating journey of how this innovative running shoe brand was founded.

Who founded On and what was their vision?

On was founded by a group of three friends, with former athlete Olivier Bernhard leading the way. Bernhard had a unique vision to create a running shoe that offered a completely new feel to athletes. His goal was to revolutionize the running experience for runners around the world.

What were the initial experiments like?

To achieve his vision, Bernhard started experimenting with different materials. One of his early experiments involved using pieces of garden hose, which he attached to the outsole of his prototype running shoe. This unconventional approach led to the development of a shoe that provided a unique running experience unlike any other.

Who supports the On brand?

Over the years, On has garnered support from top athletes like Roger Federer, who have become paid athletes and influencers for the brand. Additionally, influential movie stars and fashion icons like Zendaya have also joined the On family, further solidifying its reputation as a top-tier running shoe brand.

With its innovative approach to shoe design and a growing list of high-profile supporters, On has established itself as a leader in the running shoe industry. Whether you're a professional athlete or a casual runner, On running shoes offer a unique blend of style, comfort, and performance that is unmatched in the market.