THE STORY OF DIME CLOTHING
Dime Clothing: Redefining Skateboarding and Streetwear from Montreal
While the world of streetwear often highlights major cities like New York, Tokyo, and London, Dime MTL, a standout brand from Montreal, is making waves on the global stage. Known for its innovative designs, humor, and skateboarding roots, Dime clothing has evolved into a streetwear powerhouse. From viral skate videos to high-profile collaborations, this Montreal-based label is more than a brand—it’s a cultural phenomenon.
From Skate Crew to Global Recognition
Dime MTL started in 2005 as a group of friends, including Antoine Asselin and Phil Lavoie, who shared skateboarding videos filled with technical tricks and quirky humor. With their grainy, ’90s-inspired aesthetics, these videos—like The Dimestore Video—quickly gained a following beyond the skateboarding community. What began as a fun, grassroots project has grown into a globally recognized name in skatewear and streetwear.
The Dime name first appeared in their second T-shirt collection, and the addition of artistic director Vincent Tsang helped shape the brand’s unique creative identity. Dime combines skate culture and luxury design elements, even incorporating the iconic Cochin typeface (famously used by Dior) into its branding, blending sophistication with playful irreverence.
The Unique Appeal of Dime Clothing
Dime’s clothing collections feature a wide range of T-shirts, pants, jackets, and technical outerwear, all designed with a timeless aesthetic. Each piece reflects Dime’s skateboarding heritage while appealing to a broader audience. Accessories such as bags, wallets, and backpacks are just as popular for their sleek designs and everyday functionality.
One of Dime’s defining traits is its ability to innovate and push boundaries. Collaborations with brands like New Balance, ASICS, Reebok, and Merrell have expanded their reach beyond skateboarding. From running shoes to retro basketball styles, Dime clothing merges practicality with cutting-edge design. The brand’s unexpected products, like a toaster that prints the Dime logo, showcase its humor and creativity.
Dime Glory Challenge: A Signature Event
In 2015, Dime hosted the inaugural Dime Glory Challenge, a skateboarding event blending traditional competition with over-the-top challenges like the “Speed Challenge” and the “Pyramid Challenge.” Known as “the greatest skateboard show on earth,” this annual event highlights Dime’s deep connection to skateboarding and its commitment to creativity.
Why Dime Clothing Is a Global Favorite
Today, Dime MTL is a staple in the world of skatewear and streetwear. Featured in high-end retailers like Dover Street Market, Dime’s collections continue to set trends. Its collaborations with brands like DC Shoes and Kanuk demonstrate its versatility and cultural relevance.
Whether you're looking for skate-ready gear or standout streetwear, Dime clothing offers an exceptional mix of quality, design, and authenticity.
Shop Dime Clothing Online
Ready to elevate your wardrobe? Explore the latest Dime MTL collections and see why this Montreal brand has become a global leader in skateboarding and streetwear. From timeless designs to playful accessories, Dime clothing has something for everyone.
GALLERY STREETWEAR IS PROUD TO HAVE DIME CLOTHING AT OUR SHOP IN THE BEAUTIFUL OKANAGAN VALLEY AT 588 BERNARD ST KELOWNA BRITISH COLUMBIA CANADA