THE STORY OF NEW BALANCE SHOES

 

New Balance's rich history dates back to 1906 when William J. Riley, an arch support specialist, founded the company. Initially focusing on selling shoe inserts, the brand later made a significant shift in 1960 under the ownership of Paul and Eleanor Kidd.

What was the turning point for New Balance?

In 1960, New Balance took a bold step by introducing their first-ever sneaker, the Trackster. This innovative shoe was a game-changer in the industry, being the first to feature a ripple sole and offering different widths. This unique design set New Balance apart from its competitors and revolutionized the athletic footwear market.

How did the Trackster impact the athletic community?

The introduction of the Trackster had a profound impact on cross-country and track teams nationwide, from collegiate to high-school levels. Athletes quickly recognized the superior comfort and performance of the Trackster, leading to a widespread adoption of the shoe. Its innovative design and custom fit made it a favorite among runners seeking both style and functionality.

What sets New Balance apart from other brands?

New Balance's commitment to quality and innovation has been a driving force behind its success. The brand's dedication to providing superior arch support and customizable options has made it a favorite among athletes and fitness enthusiasts. With a focus on performance and comfort, New Balance continues to push the boundaries of athletic footwear, setting new standards for the industry.

In conclusion, New Balance's classics-oriented catalog is not just a facade; it is a testament to the brand's legacy of innovation and commitment to excellence. From its humble beginnings as a shoe insert company to its groundbreaking Trackster sneaker, New Balance has remained at the forefront of athletic footwear, setting the bar high for competitors in the industry.