thisisneverthat: Seoul’s Streetwear Powerhouse Now at Gallery Streetwear Kelowna

thisisneverthat: Seoul’s Streetwear Powerhouse Now at Gallery Streetwear Kelowna

In the evolving world of global fashion, few brands have achieved cult-like status while maintaining authenticity like thisisneverthat. Founded in Seoul in 2010 by Cho Nadan, Park Inwook, and Choi Jonkyu, thisisneverthat has risen to international prominence by merging vintage Americana influences with Korean street culture — and doing it all with a strong ethical backbone.

Now available in-store and online at Gallery Streetwear, thisisneverthat is here for Canadian streetwear fans who demand substance, style, and exclusivity.

The thisisneverthat Philosophy

More than just a label, thisisneverthat represents a movement rooted in independence, originality, and global awareness. Known for oversized cuts, archival references, and subtle branding, the brand hits the sweet spot between casual and conceptual — streetwear that actually means something.

Inspired by early-2000s skate and hip-hop culture, reinterpreted through a Seoul lens, thisisneverthat proves that international style doesn’t need to come from New York, London, or Tokyo to make waves.

Sustainability and Ethical Production

thisisneverthat doesn’t just look good — it feels good, too. The brand is widely respected for its ethical labor practices and its focus on sustainable materials. In an industry dominated by fast fashion, thisisneverthat stands out for its commitment to thoughtful production and long-lasting quality.

It’s a brand that aligns with the values of today’s conscious consumer — and one we’re proud to support at Gallery Streetwear.

Collaborations that Break Borders

From limited-edition New Balance 2002Rs to co-branded drops with G-Shock, Vans, Timberland, and even KFC, thisisneverthat has built a global reputation through high-profile collaborations. Every collab merges Seoul’s underground creative spirit with global design DNA, creating culture-defining moments in streetwear.

And now, these pieces are easier to access than ever — available across Canada through our online store, or right here in Kelowna.

Shop thisisneverthat at Gallery Streetwear – Online or In-Store

Gallery Streetwear offers a curated range of thisisneverthat clothing and accessories — including hoodies, graphic tees, jackets, and more — available both in-person and online. Whether you're local to the Okanagan or shopping from elsewhere in Canada, we've got you covered.

Gallery Streetwear – The Best Place for Shoes and Streetwear in Kelowna, BC, Canada

If you’re searching for the best selection of exclusive sneakers and premium streetwear in British Columbia, Gallery Streetwear is it. We don’t just stock product — we build culture. Every piece on our shelves is hand-selected for people who care about design, quality, and originality.

We carry leading brands like New Balance, Saucony, Reebok, ON Running, Butter Goods, Pleasures, Dime MTL, Raised by Wolves, Helas, Magenta, Victoria HK, Loviah, and now thisisneverthat.

Visit us in downtown Kelowna or shop online anytime.

Gallery Streetwear
588 Bernard Avenue
Kelowna, BC, Canada
www.gallerystreetwear.ca