Eastside Golf: The Atlanta Brand Bringing Streetwear to the Course

Eastside Golf is an Atlanta apparel brand founded by two former college golfers, built on the idea that golf clothing should read as clothing you'd wear anywhere. Its Swingman logo — a golfer mid-swing in a hoodie and jeans — is a fairly direct statement about who golf is for and what it should look like. This is a guide to the brand and how its range breaks down. To see what's currently in stock, go to the Eastside Golf collection.

The founders and the idea

Olajuwon Ajanaku and Earl Cooper both played college golf — a sport where, historically, very few people looked like them. Eastside Golf came out of that: not a novelty streetwear-flavoured golf line, but a brand arguing that the dress code around golf has always been a gatekeeping device as much as a practical one. The Swingman is the whole thesis compressed into a logo.

It has since become one of the more culturally serious golf labels in the US, and it sits next to Malbon Golf and Students Golf rather than in a traditional golf department.

How the range breaks down

• Polos — the workhorses. Core Piqué is the everyday one; Premium Midweight is the shoulder-season weight; Breaker and Snap Placket are the louder, more designed ones; the Signature Polo is the statement piece.
• Tees — Core Swingman is the logo tee, Eastside A and Be You are the graphic pieces, the Vintage Double Sided Swingman is the heavier one.
• Shorts — Motion and Range. Both athletic-fit, cut above the knee. The Motion is the more structured of the two.
• Layers — Swingman Logo Hoodie, Swingman Full Zip, Core Swingman Crew. This is where the brand's argument is most obvious: a hoodie you can wear on a course.
• Hats — Tournament (structured, course-ready), Statement, and the Bucket Hat.
• Woven — the Cabana Shirt, a lightweight resort-style piece for the back nine in August.

Eastside runs limited production and golf allocations are small, so a sold-out size frequently doesn't return.

Sizing

Eastside Golf publishes limited public sizing guidance, so we don't invent any. The polos and tees follow standard US apparel sizing; the brand describes the shorts as athletic-fit, cut above the knee. Take your normal size and check the measurements on the product page. Where a brand publishes nothing about fit, we'd rather say so than repeat a guess — the same principle we applied across the site in this piece on sneaker sizing.

Why it works in the Okanagan

Kelowna has a genuinely long golf season — roughly March into late October — with Gallagher's Canyon, Predator Ridge, Okanagan Golf Club and Harvest all a short drive out. People here are playing thirty-plus rounds a year, which changes what golf clothing needs to be: not something you own one of and keep for the club, but something you actually wear. That's the gap Eastside fills, and it's why the golf wall works here in a way it might not in a city with a four-month season.

Browse the Eastside Golf collection or the wider golf apparel range.

Frequently asked questions

What is Eastside Golf?

Eastside Golf is an Atlanta-based golf apparel brand founded by former college golfers Olajuwon Ajanaku and Earl Cooper. Its Swingman logo shows a golfer in a hoodie and jeans, reflecting a streetwear-led argument about who golf is for and what golf clothing should look like.

What does the Eastside Golf Swingman logo mean?

The Swingman depicts a golfer mid-swing wearing a hoodie and jeans rather than traditional golf attire. It is the brand's central statement: that golf's dress conventions have functioned as gatekeeping, and that the sport should be open to people who don't dress the part.

Does Eastside Golf run true to size?

Eastside Golf publishes limited public fit guidance. The polos and tees follow standard US apparel sizing and the shorts are athletic-fit, cut above the knee. Take your normal size, check the product page measurements, and contact the store if you are between two sizes.

What does Eastside Golf make?

Polos, graphic and logo tees, athletic-fit shorts, hoodies, full-zips and crews, structured and bucket hats, and lightweight woven shirts. The range is built around the Swingman logo and produced in limited runs.