Wood Wood Clothing in Canada — Copenhagen Streetwear at Gallery Streetwear Kelowna
Wood Wood started in Copenhagen in 2002. Karl-Oskar Olsen and Brian SS Jensen opened a shop and started designing from there — not the other way around. They came from the culture. That shows in everything the brand has done since. More than two decades in, Wood Wood is still independently run, still Copenhagen-based, and still making clothes that don't fit cleanly into one category.
That's the point. Wood Wood bridges high fashion, sportswear, and streetwear without fully belonging to any of them. The result is a brand that looks right in almost any context — on the street, in a gallery, at a dinner. In Canada, it's almost impossible to find outside of SSENSE. Gallery is one of the only independent stockists in the country.
What Makes Wood Wood Different
The design language is Scandinavian in the best way. Clean. Proportional. Considered. There's no excess detail for its own sake. When Wood Wood uses a graphic, it's intentional. When they work with a silhouette, it fits the way Scandinavian design tends to fit — slightly relaxed, never sloppy. The colour palette leans into neutrals with seasonal accent colours that feel studied rather than reactive.
Wood Wood has built a strong history of collaborations with brands like Adidas, New Balance, and Fred Perry — partnerships that work because both sides bring something real. Their New Balance colourways in particular are some of the most sought-after releases in the entire NB collaboration catalogue. When a Wood Wood x NB drops, it sells out.
Key Pieces Worth Knowing
The heavyweight hoodies are a standard. Substantial fabric, clean fit, the kind of garment that gets better with wear. The coaches jackets and track tops reflect the sport DNA — functional construction, European sportswear proportions. Wood Wood also does strong work in knitwear, particularly their crew-neck sweaters, which earn the premium price point in a way that a lot of streetwear brands don't.
T-shirts, caps, and accessories round out the collection. Nothing feels like filler. Every season the range is tight and deliberate — you can tell the edit was made by people who actually care what the final selection looks like on a rack.
The Fit Between Wood Wood and Gallery
Gallery's buying philosophy has always prioritised brands with a clear point of view. We don't carry things because they're trending. We carry them because they belong here — because the design standard is high and the brand has something to say. Wood Wood fits that completely. It's been building a reputation in Europe for over twenty years on quality and culture, not hype cycles.
Kelowna doesn't have access to this kind of brand otherwise. That's exactly the gap Gallery exists to fill. You shouldn't have to live in Toronto or Montreal to access Wood Wood. We make it available here and we ship it anywhere in Canada.
See what's currently in the Wood Wood collection at Gallery. For fresh drops across all our brands, the new arrivals page is updated regularly. And if you want the broader context on what we carry streetwear-wise, the streetwear collection has the full picture.
For more on what Gallery carries and why, read our posts on Gallery as Kelowna's best streetwear store, where to buy Dime MTL in Canada, and sneaker and shoe trends for 2026.
Wood Wood — In Stock at Gallery
FAQ
- Where can I buy Wood Wood clothing in Canada?
- Gallery Streetwear in Kelowna, BC is one of the only independent Canadian stockists carrying Wood Wood. We stock a curated selection in-store at 588 Bernard Ave and online at gallerystreetwear.ca. SSENSE is the other major Canadian option.
- Who founded Wood Wood and where is it from?
- Wood Wood was founded in 2002 in Copenhagen, Denmark by Karl-Oskar Olsen and Brian SS Jensen. The brand remains independently owned and based in Copenhagen.
- What kind of clothing does Wood Wood make?
- Wood Wood sits between high fashion, sportswear, and streetwear. Key pieces include heavyweight hoodies, coaches jackets, track tops, knitwear, and accessories. The aesthetic is Scandinavian minimalist with strong sport and culture influences.
- Does Gallery ship Wood Wood across Canada?
- Yes. Free shipping on Canadian orders over $175 CAD, flat rate $17 under that threshold. We also ship to the US and internationally.
- Has Wood Wood collaborated with major brands?
- Yes. Wood Wood has a long history of notable collaborations with Adidas, New Balance, Fred Perry, and others. Their New Balance colourways are among the most sought-after in the NB collaboration catalogue.
