b.Eautiful x Shoma Mitani Capsule | Gallery Streetwear Canada
The b.Eautiful SHOMAMITANI capsule has landed at Gallery Streetwear in Kelowna, BC, Canada — a ten-piece collaboration with Japanese artist Shoma Mitani that spans heavyweight hoodies, hand-drawn graphic tees, embroidered hats, and small-batch accessories. It's one of the most fully realized artist capsules b.Eautiful has produced.
The capsule landed in-store and online on April 25 and has been moving steadily since. Several SKUs in the accessories run are already at zero; the core wearable pieces — the House Hoodie, Bikini long-sleeve, and the I <3 b.E and Kiss tees — remain in stock at time of writing.
b.Eautiful and the Japanese-Underground Mission
b.Eautiful is a culture-driven streetwear label rooted in Japanese artistry and shaped in Los Angeles. Founded in 2018, the brand was created to spotlight overlooked artists, designers, and creatives from Japan's underground art, music, and design communities — translating their work into thoughtfully produced wearable pieces.
That mission is what separates b.Eautiful from peer LA streetwear labels. Where most brands collaborate with established names, b.Eautiful's editorial direction reaches into Japanese subcultures that don't translate easily to a North American shop floor — and produces the result at heavyweight cotton quality with sharp screen-printing.
The SHOMAMITANI capsule is the brand at its clearest. Shoma Mitani's graphics — teddy bears, hearts, hand-drawn kisses, the "Babyeee" tag — read as personal rather than commercial. Each piece carries the artist's hand without diluting it through brand polish. That balance of refined minimalism and expressive artwork is exactly what b.Eautiful was built to surface.
The SHOMAMITANI Capsule — What's Inside
Available now at Gallery Streetwear Canada, in-store at 588 Bernard Ave and online with free Canadian shipping over $175:
- SHOMAMITANI House Hoodie Orange — the capsule's anchor piece, heavyweight cotton hoodie
- SHOMAMITANI Bikini LS Shirt — long-sleeve graphic shirt
- SHOMAMITANI I <3 b.E T-Shirt — heart-graphic tee, hand-drawn print
- SHOMAMITANI Kiss T-Shirt — the Kiss graphic, capsule's most-requested tee
- SHOMAMITANI Teddy Bear Keychain — small-batch accessory
- SHOMAMITANI Draw String Bag — capsule-completing accessory
Several accessory pieces from the capsule — the I <3 b.E Beanie, the Teddy Bear Beanie, the Kiss Hat, and the Babyeee 6 Panel Hat — sold through their initial allocation. b.Eautiful capsules are small-run by design; once an accessory clears, it doesn't always return.
Why b.Eautiful Belongs at Gallery
b.Eautiful stands alongside forward-thinking streetwear labels like Pleasures in our LA rotation — brands that bridge music, art, and fashion without losing authenticity. The Japanese-underground angle gives b.Eautiful its own lane: shoppers who want something genuinely outside the standard LA streetwear vocabulary land here.
For Canadian customers, sourcing b.Eautiful through an authorized retailer eliminates the international shipping stack. b.Eautiful drops are small by design — each capsule is one-and-done.
Wearing the SHOMAMITANI Capsule
The House Hoodie Orange is the capsule's hero — wear it solo with wide-leg denim and a pair of Anti Social Social Club Canceled Paint Hat for a tonal LA-Japan reference set. The Bikini LS layers under a tee for a more deliberate fit; the Kiss tee works standalone.
Available in Kelowna and Online Across Canada
The full SHOMAMITANI capsule is in stock now at Gallery Streetwear, 588 Bernard Ave in downtown Kelowna, and online at gallerystreetwear.ca. We ship across Canada with free shipping over $175 CAD, flat $17 under that, and US orders at $25 flat. Orders typically leave our Kelowna location within one to two business days.
Gallery Streetwear — Kelowna's independent streetwear, sneaker and golf boutique. 588 Bernard Ave, downtown Kelowna. Open Tuesday to Saturday 11am–6pm. Sunday and Monday 12–5pm. Tier 1 New Balance, Tier 1 Adidas, Tier Zero Saucony retailer. 237 five-star Google reviews.
Related Reading
- Shop the full b.Eautiful collection
- b.Eautiful Drop 11 — Previous Collection
- Best Streetwear Stores in Canada (and How to Shop Them)
- The Best Independent Streetwear Retailers in Canada
FAQ
Who is Shoma Mitani?
Shoma Mitani is a Japanese artist whose hand-drawn graphic vocabulary anchors this b.Eautiful capsule. The collaboration translates Mitani's work into wearable pieces — hoodies, tees, hats, and small accessories — at b.Eautiful's standard heavyweight cotton production quality.
Is b.Eautiful authentic at Gallery Streetwear?
Yes. Gallery is an authorized Canadian retailer for b.Eautiful. Every piece is sourced through the brand's official supply chain — no greymarket, no resale.
When did the SHOMAMITANI capsule arrive at Gallery?
The capsule landed in-store and online on April 25, 2026. The accessory pieces sold through quickly; the core wearable pieces remain in stock at time of writing.
Does Gallery ship b.Eautiful across Canada?
Yes — free shipping on orders over $175 CAD anywhere in Canada, flat $17 under that threshold. Orders ship from Kelowna typically within one to two business days.
Where can I find b.Eautiful in Canada?
Gallery Streetwear in Kelowna, BC carries b.Eautiful year-round at 588 Bernard Ave and online at gallerystreetwear.ca.