B.EAUTIFUL

b.Eautiful, a brand hailing from the vibrant city of Los Angeles, made its debut in 2018 with a noble mission in mind. This project is dedicated to shining a spotlight on the hidden gems of Japan's artistic landscape. From artists and designers to architects, musicians, and filmmakers, b.Eautiful seeks to elevate the work of these talented individuals who may not be receiving the recognition they truly deserve.