Dime MTL in Kelowna: Montreal Skate Culture at Gallery Streetwear
The Origins of Dime MTL: A Montreal Skate Crew's Legacy
Founded in 2005 by Antoine Asselin and Phil Lavoie in Montreal, Dime MTL began as a tight-knit skate crew capturing their city's raw spots on film, set to '90s hip-hop beats.[Boardertown](https://www.boardertown.co.nz/us/blog/in-depth-dime) Dime's early videos, like The Dimestore Video, blended smooth tricks with dry humour, quickly earning a devoted following beyond Quebec.[Grailed](https://www.grailed.com/drycleanonly/dime-history) What started with 100 \"Dime Crew\" tees printed locally evolved into a global streetwear force, rooted in authenticity and fun.
Montreal's skate culture—tight-knit, resilient against harsh winters—infuses Dime's ethos. The brand's permanent store on Saint-Laurent Boulevard stands as a hub for this scene, much like Gallery Streetwear serves Kelowna at 588 Bernard Ave.[Dime MTL Stores](https://dimemtl.com/pages/stores) Today, Dime transcends skating, collaborating with giants like Vans, New Balance, and DC Shoes while hosting the legendary Dime Glory Challenge, dubbed \"the greatest skateboard show on earth.\"[Sole Retriever](https://www.soleretriever.com/news/articles/get-familiar-dime-mtl)
Dime MTL's Signature Style: Minimalism Meets Skate Functionality
Dime MTL's aesthetic is deceptively simple: cursive logos, subtle graphics, and relaxed silhouettes that nod to '90s skatewear without nostalgia overload. Art director Vincent Tsang's Dior-inspired script and playful doodles elevate basics into collectibles.[The Main](https://www.themain.com/articles/vincent-tsang-dime-mtl-design-art-paintings-prints-sculptures-montreal) Expect premium fabrics—100% cotton tees at 6.5oz, French terry hoodies, and durable denim—that hold up to sessions or street lounging.
Key collections emphasise versatility. FW24 leaned technical with functional outerwear for city-to-trail transitions, while recent drops feature checkered jerseys, waffle knits, and swim shorts blending humour with utility.[APB](https://www.apbstore.com/blogs/news/introducing-dime) At Gallery Streetwear, we stock these as Dime MTL clothing, fitting slightly boxy for that authentic relaxed vibe.
Iconic Dime MTL Pieces Available in Kelowna
- Cursive Small Logo Series: Hoodies, tees, and sweatpants in black, blue fog, and mauve. The zip hoodie ($146 CAD est.) offers a clean canvas for layering, perfect over premium shoes.[Garage Skateshop](https://garageskateshop.com/collections/dime)
- Classic Baggy Denim Pants: Washed blue, indigo paneled, or faded black ($168 CAD est.). Baggy fit with technical details for mobility—pair with New Balance shoes for Okanagan skate parks.
- Fuzzy and Waffle Hoodies: Textured premiums like Fighter P/O or Premium Waffle Zip in faded black. Warm for BC winters, styled with Gramicci pants.
- Graphic Tees: Cross Stitch, Space Turkey, or Good Boy prints on soft cotton. Subtle nods to Dime's humorous roots.
- Headwear and Accessories: Patches Low Pro Caps, Rib Beanies—complete looks from our headwear collection.
Recent drops like Spring D2 2025 emphasise fresh washes and limited runs, selling out fast at spots like ours.[Gallery Streetwear Blog](https://gallerystreetwear.ca/blogs/gallery-journal/dime-mtl-spring-d2-2025-has-landed-montreal-s-skateboarding-kings-are-back)
Styling Dime MTL for Kelowna Life: From Park to Patio
In Kelowna, where skate spots meet lakefront vibes, Dime MTL shines. Layer a Cursive Small Logo Hoodie over a graphic tee with baggy denim and On Cloud / On Running shoes for all-day comfort. For golf days, swap to checkered jerseys with Malbon Golf accessories—Dime's irreverence pairs perfectly with Eastside Golf's playfulness.[Eastside Golf](https://gallerystreetwear.ca/collections/eastside-golf)
Street style tip: Boxy hoodies + Clarks Originals for urban edge; add Polar Skate Co tees for crew vibes. Head to the skateboard collection for decks to match. Browse more in New Arrivals or Archive Sale.
Why Dime MTL Resonates in Western Canada
Born from Montreal's underground, Dime MTL connects with Canada's skate communities through shared grit. As an official stockist listed on Dime's site, Gallery Streetwear bridges East-West, bringing drops like the latest denim unboxings to BC.[Instagram Reel](https://www.instagram.com/reel/DQF4AYTD9aw/) Pair with Butter Goods for full skate kits or golf apparel for hybrid style.
Discover more brand stories in our Gallery Journal.
Visit Gallery Streetwear
Experience Dime MTL firsthand at Gallery Streetwear, 588 Bernard Ave, Kelowna, BC. Open Tue–Sat 11am–6pm, Sun-Mon 12pm-5pm. Free shipping over $175 across Canada. Your premium destination for streetwear, sneakers, skate, and golf.
Why trust this guide
This guide is written by the team at Gallery Streetwear, an independent boutique in downtown Kelowna, BC. We've been fitting sneakers, apparel, golf and skate gear since opening on Bernard Ave, and we sell the brands we cover in these guides in our store every day. We don't publish drop-shipped roundups — every recommendation in our Journal is tied to product we've actually handled, styled, and shipped across Canada.
Our shop has been recognised by Best of Kelowna 2025 (Bronze — Best Shoe Store and Best Menswear), and we're the authorised Canadian retailer for many of the brands featured on this site. Questions on fit, sizing, or what to pair with what? Visit us at 588 Bernard Ave, Kelowna, or email info@gallerystreetwear.ca.
Shipping & returns: Free tracked shipping on Canadian orders over $175 CAD. $17 flat rate under. $25 flat rate to the US. Ships from Kelowna, BC within 1–2 business days. See our full shipping policy and returns policy.
Frequently asked
What skateboarding brands do you carry in Kelowna?
Dime MTL, Polar Skate Co, Butter Goods, Fucking Awesome and Last Resort AB are our core skate labels, with seasonal drops and staples in stock on Bernard Ave.
Do you sell skateboard decks?
We focus on skate apparel, footwear and accessories — the best decks are carried by dedicated skate shops in Kelowna and the Okanagan.
Is Dime MTL authentic at Gallery Streetwear?
Yes — we are an authorised Canadian stockist for Dime MTL and all product comes direct from the brand.