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Hélas is a Paris-based skateboarding brand founded in 2011 by professional skateboarder Lucas Puig alongside Clément Brunel and Stephen Khou. What began as an inside joke — “Hélas,” meaning “unfortunately” in French — quickly evolved into one of Europe’s most refined and globally respected skate labels.
Rooted in European design sensibility, Hélas blends clean silhouettes, premium fabrics, and understated detailing with authentic skate functionality. The brand’s iconic umbrella logo has become instantly recognizable, symbolizing its balance of sportwear nostalgia, minimalist streetwear, and technical skate influence.
At Gallery Streetwear in Kelowna, BC, we carry official Hélas Canada releases including track jackets, athletic-inspired pants, embroidered tees, polos, caps, and seasonal outerwear. If you’re searching for Hélas in Canada or looking for Hélas Kelowna, this collection delivers curated product that bridges skateboarding culture with elevated design.
Hélas stands comfortably alongside independent skateboard brands such as Dime MTL, Polar Skate Co., Butter Goods, and Magenta — labels that prioritize identity, craftsmanship, and cultural depth over fast-moving trend cycles.
As a Canadian-owned skate retailer, Gallery Streetwear focuses on brands with genuine roots in skateboarding and strong creative direction. Shopping with us means supporting curated collections, independent design, and a community built around real skate culture.
Explore the latest arrivals in New Arrivals.
Browse more inside our Skateboard Clothing Collection.
Complete your look through our Footwear Collection.
Hélas at Gallery Streetwear represents European skateboarding — refined, expressive, and globally influential.














