ON

On: Revolutionizing Running Shoes with Innovation and Swiss Craftsmanship

On is a Swiss brand founded by three friends, with former athlete Olivier Bernhard leading the vision to create a running shoe with a completely new feel. His innovative journey began with an experiment using pieces of garden hose, which he attached to the outsole of his prototype.

This unique approach laid the foundation for On's signature technology, combining comfort, performance, and a revolutionary design that has since transformed the running shoe market.