Loviah

Loviah is a distinguished Canadian streetwear brand founded by pro skateboarder Pierre-Yves “PIF” Fappier, born from his pursuit of impeccable craftsmanship and unparalleled durability in skatewear. The name “Loviah” (pronounced “Love-Ya”) encapsulates PIF’s deep reverence for skateboarding, life, and the art of self-expression. Inspired by the culture and ethos of skateboarding, Loviah offers a refined collection of premium jeans and pants that seamlessly merge performance with sophistication. Skater-owned and rooted in authenticity, Loviah is renowned for its meticulously designed fits and superior fabrics, delivering exceptional comfort and durability without compromising on style. As PIF himself states, “I believe the fits and materials used in our pants are what set us apart from others. We offer high quality pants with premium fabrics and cuts made for skaters to feel good when looking down at their pants and shoes. We offer the style, durability, and comfort of premium pants for a really affordable price.” Loviah is the epitome of luxurious streetwear, offering skaters timeless, premium-quality pieces built to perform and impress.