GRAMICCI

Gramicci: Redefining Outdoor Gear and Streetwear

While Gramicci might not immediately come to mind when discussing the origins of streetwear, this 1980s climbing brand played a pivotal role in changing how we think about outdoor gear. At a time when outdoor clothing was largely functional, utilitarian, and dull, Gramicci redefined it with a focus on movement and style.

Founded in 1982 in a garage in Ventura, California, Gramicci began making clothing built for life in the great outdoors, quickly becoming beloved by countless cultural movements. Its innovative designs laid the foundation for a shift in how we approach both outdoor performance and everyday wear.