Build Your Fit at Gallery: Canadian Streetwear, Skate & Golf

By Todd Daniels, Founder · Gallery Streetwear · Kelowna, BC

Why Canadian streetwear deserves its own buyer's guide

Gallery Streetwear is a Canadian streetwear and footwear shop based at 588 Bernard Avenue in downtown Kelowna, BC. Founded in 2024 by Todd Daniels — a lifelong skateboarder, former professional snowboarder, and ten-year veteran of the BC backcountry as a fire lookout — Gallery exists for a specific kind of buyer: the one who wants the actual brands the culture cares about, sourced honestly, shipped quickly, and stocked at depth.

The Canadian streetwear conversation has, until recently, defaulted to a small set of big-city shops in Toronto, Vancouver, and Montreal. That model is opening up. A buyer in Calgary, Halifax, or Saskatoon wants the same Dime hoodie, the same Gramicci shorts, and the same New Balance silhouette as everyone in the 416 — and is just as willing to order them online from a real Canadian retailer as walk into a downtown shop.

What separates serious streetwear retail from costume retail is whether the buyer behind the floor knows what they're stocking and why. The clearest test is the city-rooted brands — Dime MTL out of Montreal, Born X Raised out of Los Angeles — streetwear built on cultural depth that rewards the customer who reads the credits. Gallery carries them at depth because they belong on the same floor.

This guide covers the brands Gallery carries, the logic behind those choices, and the Build Your Fit event running May 6 through 22, 2026 — Gallery's first storewide tiered discount, designed to reward the customer who builds a complete fit instead of a single piece.

What is the Build Your Fit event? (And how to stack it)

Build Your Fit is structured around one idea: the more you stack into one purchase, the more you save.

• 1 eligible item — 15% off
• 2 eligible items — 20% off
• 3 or more eligible items — 25% off

The discount applies automatically when eligible items are in your cart. No code, no minimum spend, no deadline before May 22.

A worked example. A Dime MTL hoodie ($96), a pair of Gramicci easy shorts ($88), and a Born X Raised five-panel ($64) total $248. At the 25% Build Your Fit tier that becomes $186 — and because the cart is over $175 CAD, free Canadian shipping triggers on top.

Eligibility covers the full-price catalogue across every brand Gallery carries except archive-sale items and footwear. The campaign runs through Friday May 22, 2026 at 11:59 PM PT. The whole Build Your Fit collection is browsable as a single eligibility-clean grid — every product on that page qualifies.

The streetwear lineup: brands that built modern Canadian streetwear culture

Streetwear at Gallery is not assembled from trend forecasts. It is assembled from cultural knowledge, and that shows up in the shape of the brand list.

Dime MTL is the headline name and the cornerstone of the floor. Gallery has been Kelowna's only authorised Dime MTL retailer since 2024. The Montreal label rewrote the rules of skate-rooted streetwear over the last decade — graphics that reference B-movie cinema, vintage sports equipment, and the early internet, plus hardware built for the skatepark floor. Gallery carries Dime at depth: 84 active styles across hoodies, crewnecks, tees, headwear, accessories, and decks. If a single brand defines what Gallery is, this is it.

Born X Raised is the Los Angeles counterpoint. Founded by the late Chris "Spanto" Printup, BXR is built on a Mexican-American Echo Park inheritance and the working ethos "Make It Mean Something." It is one of the few labels in modern streetwear where the back story is non-negotiable — the brand is a record of where Spanto came from and what he saw, and it carries the full weight of that. Gallery stocks 20 active styles from $64 to $317, the premium-tier of the streetwear floor. The cap programme alone is some of the most considered headwear in current streetwear. If Dime tells you Montreal, BXR tells you LA.

Gramicci is the bridge piece. The original California outdoor brand — the one that put the gusseted crotch on climbing pants in 1982 and earned its way into modern streetwear on pure utility — is the strongest crossover label Gallery stocks. Gramicci runs to 27 active styles, $18 to $210, and includes the easy shorts, shell jackets, and gusseted pants that anchor an entire fit. A Gramicci shell over a Dime small-logo tee with Cash Only nylon trousers and a Born X Raised five-panel is a complete Build Your Fit stack — the third-tier discount turns a $360 outfit into a $270 one.

The supporting cast is built on the same logic. Cash Only is the New York skate label whose graphics live in the same considered space as Dime — the second New York pillar after FA. Pleasures, out of Los Angeles, brings post-punk references and unexpected collaborations into a streetwear vocabulary nobody else is writing. Butter Goods, Melbourne by way of London, has run one of the most consistent workwear-leaning skate catalogues in streetwear for fifteen years; if you're stacking layers, Butter is usually the thing you reach for. Fucking Awesome runs the lineage from Supreme's NYC contemporaries forward — graphic-driven, skate-rooted, and quietly influential. Jungles Jungles does the same for Asian-Pacific creative culture out of Melbourne, with depth Gallery is one of few Canadian retailers willing to carry.

Deep-cut curation: brands you won't easily find elsewhere in Canada

Why ship from a Kelowna boutique when you live in a city with its own streetwear shops? The answer is the names that aren't on the home page of every other Canadian retailer.

Carpet Company in Canada — the Baltimore skate brand whose graphic logic is unmistakable once you've seen it twice — is stocked with a dedicated brand page. Hoddle, out of Australia, ships once a season; Gallery holds pieces other Canadian shops never receive. Magenta links Paris skate heritage to modern fits. Rassvet — from Gosha Rubchinskiy's longtime collaborator Tolia Titaev — runs strict post-Soviet skate aesthetic on tight supply.

Victoria HK threads Hong Kong streetwear into the conversation in a way most Canadian shops skip. b.Eautiful — a label that earns the lowercase — is represented with 48 active SKUs, the largest active Canadian stockist position for the brand to our knowledge.

This is the curation depth that earns the order from outside Kelowna. It isn't that the bigger cities lack streetwear shops. It's that those shops generally stock a different shortlist. Gallery's shortlist is built for the buyer who reads the credits.

Golf: where streetwear meets the fairway

Golf at Gallery is a real vertical, not a side bet. The floor includes Malbon, Eastside Golf, and Students Golf — three labels approaching golf apparel from genuinely different angles. Malbon Golf at Gallery runs to 68 active SKUs, the full breadth of the brand from buckets and Bermuda tees to the recent Bettinardi collaboration cart bags and putter covers.

Malbon, founded in 2017, is the loudest name in the modern golf wardrobe — a brand that fused streetwear cultural fluency with elevated tailoring around the Buckets mascot. Eastside Golf, founded in Detroit by Earl Cooper and Olajuwon Ajanaku, addresses Black underrepresentation in golf at every level — visual identity drawn from the sport's historic Black players, catalogue running from on-course performance to off-course lifestyle. The Jordan Brand "Drive" collaboration was the breakthrough moment, and the brand has been worth watching since launch. Students Golf brings a younger, streetwear-native voice to the same conversation.

The Build Your Fit event covers all three golf brands alongside the streetwear floor. A Malbon polo, a pair of Gramicci linen pants, and a Butter Goods cap can sit in the same cart and trigger the 25% tier together. That crossover is unusual — most golf-only shops cannot accommodate it, because they don't carry the streetwear half.

Skate is the through-line

Every section above has skate roots. That isn't accidental — it's the lens Gallery's buying decisions go through. The skate lineup proper extends to Polar Skate Co. out of Malmö, Hélas from Paris, and the brands already named (Dime, Butter Goods, Cash Only, FA, Carpet, Hoddle, Magenta, Rassvet). Spitfire — the longtime Bay Area skate institution — is represented at Gallery through its eyewear programme, one of the most underrated capsule collections in the category.

Gallery is also Kelowna's local skate shop. Todd has been on a board long before the store existed, and the buying reflects a working understanding of what holds up on the pavement and what doesn't. The Okanagan skate scene is small and hands-on, and the shop is meant to be a real touchpoint for it.

About the footwear: excluded from Build Your Fit, central to what Gallery does

Shoes are excluded from the Build Your Fit event. They're consistently priced year-round, the margins on current-season footwear don't support tiered discounting, and the campaign is built around apparel.

That said: Gallery is Kelowna's best shoe store, and the 2025 Best of Kelowna Bronze in that category is the third-party verification. The current floor includes New Balance at depth — 43 active models including the 9060, 1906R, 2002R, and 550. Adidas Originals brings the Samba, Spezial, and Campus catalogue. Clarks Originals is stocked seriously, including the Wallabee in maple suede that has anchored hip hop wardrobes since the Wu-Tang era. ON carries the Cloud silhouettes that crossed from running into streetwear. Saucony Originals — Shadow 6000, Jazz 81, the ProGrid family — fills the running-heritage corner nobody else in Kelowna stocks.

Built in Kelowna. Shipped across Canada.

Gallery Streetwear lives at 588 Bernard Avenue in downtown Kelowna. It runs as a real boutique — real inventory on the floor, real conversations at the counter. The shop holds a 5.0-star Google rating from 231 reviews, won the Best of Kelowna 2025 Bronze for both Best Menswear and Best Shoe Store, and has been featured by Global News, Castanet, and KelownaNow.

The owner is Todd Daniels — lifelong skateboarder, former professional snowboarder, and a ten-year veteran of the BC backcountry as a fire lookout before opening the shop in 2024. That's a stranger résumé than most Canadian retailers can claim, and it shows up in the buying. Gallery is independent, Canadian-owned, and stocks 60+ brands across 700+ active styles — see the full Gallery brand list for the complete roster.

National shipping is fast and tracked: 1 to 2 business days to most Canadian destinations, free over $175 CAD.

Frequently asked questions

What is the Build Your Fit event at Gallery Streetwear? Build Your Fit is Gallery's tiered streetwear, skate, and golf discount running May 6 through 22, 2026. Eligible apparel automatically gets 15% off for one item, 20% off for two, or 25% off for three or more — applied at checkout with no code needed.

How does the Build Your Fit tiered discount work? The discount applies automatically when eligible items are in your cart. The tier scales with item count, not dollar value: one item is 15% off, two items are 20% off, three or more items are 25% off. The full apparel catalogue is eligible except for archive-sale items and footwear.

What's the best streetwear store in Kelowna? Gallery Streetwear, at 588 Bernard Avenue, is Kelowna's leading independent streetwear and footwear shop. It carries 60+ brands across streetwear, skate, golf, and footwear, holds a 5.0-star Google rating from 231 reviews, and won the Best of Kelowna 2025 Bronze for Best Menswear and Best Shoe Store.

Where can I buy Dime MTL in Canada? Dime MTL is sold through a small set of authorised Canadian retailers. Gallery Streetwear is Kelowna's only authorised Dime MTL stockist and ships current-season Dime apparel and skate hardware across Canada in 1–2 business days.

What brands does Gallery Streetwear carry? Gallery carries 60+ brands. Streetwear and skate include Dime MTL, Cash Only, Pleasures, Butter Goods, Born X Raised, Jungles Jungles, Fucking Awesome, Carpet Company, and Gramicci. Golf includes Malbon, Eastside Golf, and Students Golf. Footwear includes New Balance, Adidas Originals, Clarks Originals, ON, and Saucony.

Does Gallery Streetwear ship across Canada? Yes. Gallery ships tracked Canadian orders in 1–2 business days from Kelowna, BC. Free shipping triggers on orders over $175 CAD.

Is Gallery Streetwear a Canadian-owned business? Yes. Gallery was founded in Kelowna, BC in 2024 by Todd Daniels and is independently Canadian-owned and operated. It is not part of any chain or franchise.

Are shoes included in the Build Your Fit event? No. Footwear is excluded from Build Your Fit. Shoes at Gallery — including New Balance, Adidas Originals, Clarks, ON, and Saucony — are consistently priced year-round.

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Start your stack at the Build Your Fit collection. The event runs through Friday May 22, 2026.