Parra
by Parra is an artist's clothing label. Pieter “Parra” Janssen draws every graphic himself — the beaked figures, the curved bodies, the hand-lettered type — and the garment is the surface it lands on. It is one of the few brands in this category where the art came first and the clothing followed.
Caps, socks, tees and the occasional object. Amsterdam by way of the city's music and skate scene.
Gallery is a Canadian stockist for by Parra. Free shipping in Canada over $150. Stocked at 588 Bernard Ave Kelowna and shipped across Canada in 1–3 business days.
Parra in Canada — Amsterdam's Artist Label
by Parra is the clothing label of Pieter “Parra” Janssen, an artist and graphic designer born in Maastricht in 1976 and based in Amsterdam. He came up in the 1990s making posters and flyers for the city's electronic music and skate scene, started his first clothing label — Rockwell — in 2002, and launched by Parra in 2006. That second label is where the work most people recognise arrived: beaked characters, curved figures, flat colour, and hand-drawn typography that never quite sits straight.
Gallery Streetwear is a Canadian stockist for by Parra. We carry caps, socks, tees and accessories in our Kelowna store and online across Canada.
What by Parra makes
- Caps — six-panel and five-panel styles. Embroidered Signature script, the Earl the Cat front panel, and the Moto Service graphic.
- Socks — Lowercase Scriptlogo crew socks with the script knitted up the side.
- Graphic tees — printed artwork on mid-weight cotton. The Hunted and the Signature Striped are the current pair.
- Accessories & objects — padded laptop sleeves in all-over print, and Nalgene collaboration bottles.
Why Parra is different
Most graphic brands licence, commission or reference artwork. Parra is the artwork. Janssen shows in galleries and paints murals — the San Francisco Museum of Modern Art commissioned a 60-foot piece from him in 2012 that now sits in its permanent collection — and he has been designing for Nike since the Air Max 1 “Amsterdam” in 2005. The clothing carries the same drawings rather than a diluted version of them.
The recurring cast is part of it: Earl the Cat and the beaked women turn up across posters, prints and garments, so a Parra piece reads as part of a body of work rather than a one-off graphic. The result is a brand that sits slightly outside streetwear's usual reference points. It isn't skate-heritage and it isn't luxury-adjacent. It's a painter's colour sense on a six-panel cap.
Parra sizing
Caps are one size fits most with an adjustable back closure. Socks are one size. Tees follow standard European streetwear sizing — the size run is listed on each product page. If you're between sizes or ordering online, email us before you buy rather than guessing.
Styling Parra
A Parra cap works with almost anything on this floor — try one with Gramicci pants and adidas Samba, or over a Carpet Company knit in cooler weather. The graphic tees sit naturally alongside The Trilogy Tapes and Hélas for anyone building around art-led rather than logo-led pieces.
Browse Parra
Why buy from Gallery Streetwear
Gallery Streetwear is an independent boutique in downtown Kelowna, BC, owned by former pro snowboarder and lifelong skater Todd Daniels. Every brand we carry is chosen with intent — no fast fashion, no mall filler, no random drop-ship inventory.
- Free tracked shipping across Canada on orders over $150 CAD
- Canada from $11.95 by weight (free over $150) · US & international calculated by weight at checkout
- Ships from Kelowna, BC in 1–3 business days
- 30-day returns on full-price items
- Expert sizing help in-store at 588 Bernard Ave or over email
Visit us Tue–Sat 11am–6pm or Sun–Mon 12–5pm at 588 Bernard Ave, Kelowna BC. Call +1 250-215-1412 or email info@gallerystreetwear.ca. Explore all our brand guides.
Frequently asked
Where can I buy Parra in Canada?
Gallery Streetwear at 588 Bernard Avenue in Kelowna, BC is a Canadian stockist of by Parra, shipping Canada-wide in 1–3 business days with free tracked delivery over $150.
Who is Parra?
Parra is Pieter Janssen, an artist and graphic designer from Amsterdam, born in Maastricht in 1976. He began making posters and flyers for the city's music and skate scene in the 1990s, started the label Rockwell in 2002, and launched by Parra in 2006. The graphics on by Parra garments are his own artwork.
Who is Earl in Parra's artwork?
Earl the Cat is a recurring character in Parra's work, appearing across his posters, prints and by Parra garments including caps and tees.
What size are Parra caps?
One size fits most, with an adjustable closure at the back.