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Beyond Medals

Swedish snowboard brand founded 2012 by pros Kevin Backström and Tor Lundström after they left Sweden's national team to redefine the sport on their terms.

Read more about Beyond Medals

Beyond Medals was born when Kevin Backström was cut from the Swedish national snowboard team and Tor Lundström left in solidarity. The two pros built a brand around style and self-expression rather than competition scoring.

Signature: technical outerwear that crosses cleanly into streetwear, plus collaborations with Union Bindings and the global ride community. Made for snowboarders who design like graphic artists.

Gallery carries Beyond Medals alongside Corduroy, Autumn Headwear and Stanley 1913 in our cold-weather lineup — shipped from Kelowna across Canada.

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