Beyond Medals

Beyond Medals was started in Sweden in 2012 by pro riders Kevin Backström and Tor Lundström, who walked away from the national-team contest track to build something around style and self-expression instead of scoring. The name is the whole argument. It's found a loyal following worldwide among riders who treat their kit the way a graphic artist would.

What's on the floor

• Technical jackets that read as streetwear off the hill
• Snowboard pants
• Fleece and layering pieces
• Collaboration product, including work with Union Bindings, when it lands

We stock the outerwear and layers that suit an Okanagan winter rather than the whole range. Chasing a specific size? Email info@gallerystreetwear.ca and we'll confirm restock timing or hold a piece from the floor.

Common questions

Who founded it?
Swedish pro snowboarders Kevin Backström and Tor Lundström, in 2012.

What's the idea behind the name?
They left competition riding to make gear for creativity rather than contest results.

What do you stock?
Jackets, pants, fleece and layering pieces, plus collaboration drops.

Do you ship across Canada?
Yes, from Kelowna in 1–3 business days. Free over $150.

Also here: BS Rabbit · Corduroy · Outerwear