Loviah

Loviah is the brand of Québec pro skater Pierre-Yves “PIF” Frappier, a longtime member of Empire Skate Shop's pro team. It began as one product — a baggy corduroy pant cut properly — which travelled a long way past Québec and did as much as anything to put Canadian skate clothing on the international map. The graphic tops are hand-printed at Adam Green's OSS shop in Saint-Sauveur, small batch, screen by screen.

What's on the floor

• The corduroy pant — the signature and the best seller, in tonal colourways, cut to actually skate in
• Twill pants in the same skater fit
• Hand-printed tops and tees, restocked each drop

We carry the pants in full size runs. If you're between sizes or want a colourway held, email info@gallerystreetwear.ca or call +1 250-215-1412 and we'll sort it out.

Common questions

Who is behind it?
Pierre-Yves “PIF” Frappier, a Québec pro skater on Empire Skate Shop's team.

What's the signature piece?
The baggy corduroy pant. It's what started the brand and it's still what people come for.

Where are the tops printed?
By hand at Adam Green's OSS shop in Saint-Sauveur, Québec.

Do you ship across Canada?
Yes, from Kelowna in 1–3 business days. Free over $150.

Also here: Dime MTL · Classic Grip · Pants