Brothers Vivien and Jean Feil, together with Soy Panday, started Magenta out of a shared Paris apartment on Boulevard Magenta in 2010. Their first video Microcosme dropped later that year with Vivien, Soy and Léo Valls.

Signature: graphic-rich decks, ambient skate films, and a quietly cerebral approach that prioritises artistic intent over team-rider bravado. Flagship store sits in Bordeaux at 57 cours d'Alsace-Lorraine. Recent collaborations include Adidas Skateboarding.

Gallery carries Magenta alongside Hélas, Polar Skate Co., Rassvet and Last Resort AB in our European skate rotation — shipped from Kelowna across Canada.