Beyond Medals

Beyond Medals is a Swedish outerwear brand founded by professional snowboarder Kevin Backström and creative partner Tor Lundström. Originally launched in 2012 as a web video project celebrating snowboarding’s fun, rebellious side, the brand quickly evolved into a globally respected label known for technical outerwear, oversized silhouettes, and authentic creative direction.

Built outside the competition mainstream, Beyond Medals reflects the spirit of riders who value freedom, filming, and individuality over podium finishes. The brand’s signature pieces — including 15K waterproof puffers, baggy cargo snowpants, insulated fleece layers, and bold graphic outerwear — are designed for performance on the mountain while maintaining effortless street presence.

At Gallery Streetwear in Kelowna, BC, we carry official Beyond Medals Canada releases for customers seeking outerwear that merges European design with snowboard and skate culture. If you’re searching for Beyond Medals in Canada or looking for premium snow-inspired streetwear in Kelowna, our curated selection delivers functional pieces built for real winter conditions.

Beyond Medals fits naturally alongside forward-thinking brands like BS Rabbit and Malbon Golf — labels that blur the line between technical sportwear and modern streetwear without losing authenticity.

As a Canadian-owned independent retailer, Gallery Streetwear selects international brands grounded in creativity and craftsmanship. Shopping with us means access to limited releases, reliable Canadian shipping, and a boutique built around culture rather than corporate scale.

Discover more cold-weather styles in our Outerwear Collection.
Explore performance-driven pieces in New Arrivals.
Browse the full range of global labels inside Brands.

Beyond Medals at Gallery Streetwear represents modern snow culture — expressive, technical, and unapologetically independent.